A Cold Weather Crisis for British Skin
As temperatures drop across the UK, millions of people begin to feel the effects on their skin. Cold air, low humidity, and central heating can strip away moisture, leaving skin tight, itchy, and irritated. For people with eczema, these conditions are even more challenging.
According to the National Eczema Society, around one in five children and one in ten adults in the UK live with eczema. Flare ups are especially common in the colder months, when the skin barrier is under the most pressure. This is why choosing the right moisturiser is more than a cosmetic decision. It is essential for comfort and protection.
UK Tested Moisturiser with the NEA Seal
The MUDMASKY Leave-Me-On Winter Mask has recently been awarded the Seal of Acceptance from the National Eczema Association. This is one of the toughest skincare certifications in the world.
To qualify for the Seal, a product must pass years of independent testing and strict ingredient reviews by dermatologists and allergists. For the Winter Mask, this process lasted more than five years and involved more than one thousand participants in Europe and the United States.
Importantly, the formula was also tested in the United Kingdom on over sixty British participants in collaboration with a certified UK laboratory. This means the product has been evaluated under real British conditions on real British skin.
What Makes the Leave-me-on Winter Mask Different
Most moisturisers are tested internally by the brands that make them. MUDMASKY chose a different approach.
The Leave Me On Winter Mask went through:
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Patch testing on sensitive and eczema prone skin
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Repeat Insult Patch Tests for long term safety
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Clinical studies in Europe and the United States that measured hydration and barrier repair
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Toxicological reviews of every ingredient under European and United States cosmetic law
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Real world testing by doctors and nurses wearing masks during long hospital shifts
The scale of this testing is rare for a moisturiser. Very few products go through such thorough evaluation before they are released.
From Innovation to Lifeline
The Winter Mask was launched in 2018 as the world’s first moisturiser designed to deliver deep hydration during cold weather.
During the COVID 19 pandemic, MUDMASKY donated more than one hundred thousand euros worth of Winter Mask to hospitals across Europe and the United States. This included University College London Hospital, St Anne’s Hospice, Morriston Swansea Hospital, Sandwell General Hospital, and Royal Surrey Hospital.
Doctors and nurses applied it daily under protective masks and found relief from dry and irritated skin during long shifts.
“We used it daily in the ward. It made a huge difference, not only to our skin but also to our morale.” — Senior Nurse, NHS London
Why the NEA Seal Matters
For people with eczema, choosing a moisturiser can be stressful. Many creams contain hidden fragrances or preservatives that can trigger flare ups. The NEA Seal removes much of the guesswork.
To earn the Seal, a product must:
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Exclude all ingredients on the NEA list of known irritants and allergens
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Be completely fragrance free
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Pass clinical patch tests on sensitive skin
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Undergo full ingredient reviews by independent medical experts
This gives people with eczema real confidence that their moisturiser has been properly vetted by experts.
How to Get the Best Results
For anyone with dry or eczema prone skin in the UK, using a Seal approved moisturiser like the Leave Me On Winter Mask can make a real difference. Here are some tips:
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Apply to damp skin after washing to lock in moisture.
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Use it consistently, especially during cold weather, to keep the skin barrier strong.
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Patch test before full use if you have known personal allergens.
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Stick with one trusted product rather than switching frequently.
A British Success Story in Skincare
The MUDMASKY Leave-Me-On Winter Mask is now part of a very select group of moisturisers recognised by the National Eczema Association. It combines European skincare expertise, UK testing, and independent clinical validation.
For anyone in the UK struggling with dry skin or eczema this winter, this is more than a moisturiser. It is daily protection that has been proven to work, trusted by healthcare professionals and people with sensitive skin alike.
